FAN GIRL FRIDAY - BRETT TUBBS / VALOR MEDIA GROUP

FAN GIRL FRIDAY - BRETT TUBBS / VALOR MEDIA GROUP

BRETT W. TUBBS IS THE FOUNDER AND CREATIVE DIRECTOR OF VALOR MEDIA GROUP, WITH A MISSION TO HELP BUSINESS OWNERS GROW THEIR REACH AND MAKE THEIR MARKETING MATTER. HER SUPERPOWER IS ENCOURAGEMENT – IF YOU’RE FRIENDS WITH HER, PREPARE TO BELIEVE YOU’RE CAPABLE OF ANYTHING (BECAUSE YOU ARE!). SHE HAS HER MASTER’S IN JOURNALISM AND IN HER SPARE TIME TEACHES COURSES ON MEDIA AND PUBLIC RELATIONS AT LANDER UNIVERSITY. SHE LOVES BROADWAY MUSICALS, QUOTING “THE OFFICE,” ROMANTIC COMEDIES AND RUNNING. SHE HAS NO LESS THAN 30 TUBES OF VARYING SHADES OF RED LIPSTICK IN HER PURSE AT ALL TIMES. COFFEE IS MANDATORY. AFTER FIVE P.M., IT’S MOJITO TIME. THE SUREFIRE WAY TO WIN HER HEART IS THROUGH HOMEMADE PIZZA AND MOE’S QUESO. SHE LIVES IN SOUTH CAROLINA WITH HER WONDERFUL, BEARDED HUSBAND AND HER TWO SONS.

If we were meeting for the first time, how would you describe what it is you do?

I create content marketing and public relations campaigns to help small business owners and nonprofits reach their financial and mission-driven goals.

How long have you been doing it?

I’ve been doing this since 2018 – but have been in marketing and PR since 2012 😊

What inspired you to, turn your passion into a business?

To quote Finding Nemo, “Fish gotta swim, bird’s gotta eat!” In all seriousness, I found myself burnt out doing public relations for a university as a new mom. I figured that if I was going to be working nights and weekends, sacrificing time away from my family, I better be doing something that I truly loved. I loved my experience working at that university, and am forever thankful for the valuable lessons I learned there – but leadership was a bit “old school,” and remained inflexible with working from home. So, I built a business that gives me much more flexibility in that area.

If you could go back in time, what would be something you’d change from when you were starting out? Or what advice would you give your younger self?

I’m an outgoing gal, but I was so BASHFUL about my business starting out. Still am sometimes. It took me a long time to gather the nerve to say, “I have my own business.”

What were the hardest aspects of starting your own business & how did you overcome them?

I spent a lot of time giving out free advice – so making sure that you have measures in place to charge for your time and special insight. I also spent a lot of time trying to wrangle clients that weren’t a good fit. I ignored a lot of red flags and still pushed to work with businesses that I wasn’t interested in serving, but was scared not to take for fear of not making an income. I’ve overcome this by listening to my gut, charging non-refundable deposits for shoots, and having faith that something better will come along if a project doesn’t come to fruition.

What advice would you tell someone who has big dreams but financially cant afford to create their own business?

Do what you can with what you have. There’s nothing you can’t learn how to do on Google. And we’re seeing commercials shot on iPhones now. Social media is free. You really don’t have an excuse not to start somewhere.

Where do you find support for your dream and how do you keep your creativity alive?

I’m lucky to have a very supportive spouse and family who build me up and encourage me when I’m having moments of doubt or fall into the comparison trap. Creativity, to me, is fluid. I’m lucky that aspect of my world is something that comes very naturally to me. Making time to implement the creativity is another story 😊 Learning from others and having friends who do what you do is powerful. I have a group of friends who I bounce ideas off of all the time. I also make it a personal rule to never say, “I can’t do this because ____.” When I have initial meetings with clients, that’s my number one rule. Never rule anything out, because even the craziest ideas can sometimes turn into something worthwhile.

What is one office|business must have? A program or tool that was life changing when you discovered it?

The Pomodoro timer! Y’all. If you don’t already implement this in your workflow, do it. Essentially, it’s a productivity system in which you focus on ONE task for 25 minutes and then take a five-minute break. I’m much more of an effective worker when I put my phone on “do not disturb” and reward myself with a five-minute stretch or social media check-in.

What advice do you have for women who are still struggling to find their style/niche?

Ask your friends what they associate with when they think about you or your work. We get so in our heads about stuff, simply asking people who know you really well when they think about you could surprise you and give you a unique perspective on what you have to offer.

On your path to your current business, did you ever come across a moment where you doubted yourself? I think it’s human to sometimes lose all faith in ourselves and our ability to create. What would you tell someone who may be in this spot right now?

TOTALLYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY. I mean. Every darn day. It’s human nature, right? I’d simply say to push through that feeling. The people who hire you to create hired you because you can do something that they can’t. I compare myself to people who’ve been to film school all the time and think to myself, ‘Man, if someone saw this video who REALLY knew what they were doing, they’d call me out as a fraud.” But those people with film degrees aren’t doing what I do. They’re trying to land spots in Hollywood, right? You are someone’s end-goal, right where you are right now. Don’t lose heart. And certainly don’t sell yourself short. Someone, somewhere, less talented than you is making money doing what you do because they have confidence and can sell themselves. Don’t let them take your lunch money 😊

Who is one person in your field that you look up to?

Grow Digital Agency in Norfolk, Va

What is one workshop or conference/expo you’ve attended that inspired you so much, you would attend again?!

Rise Business

What is your go-to tool of your trade that you couldn’t live without?

My DJI Gimbal.

What is your MOST favorite project you’ve worked on?

My very first video project for my friend Jen at Abundant Affirmations. That project is near and dear to my heart.

What is one tip you have for women who are struggling to grow on social media?

Don’t put too much emphasis on building digital sandcastles. They’re going to wash away with the next trending tide. Stay consistent in the real world and the rest will follow. People built successful businesses long before social media – word of mouth is much more powerful to this day.

1. IF YOU COULD EAT ONE FOOD FOR THE REST OF YOUR LIFE IT WOULD BE:

Pizza

2. THE BEST TITLE I HAVE IS

Entrepreneur

Mom / Wife / GF

3. IF YOU COULD MEET ONE PERSON DEAD OR ALIVE IT WOULD BE:

Judy Garland

4. MOST LIKELY TO BINGE WATCH:

Sitcom

5. ON MY DAYS OFF, THE FIRST THING I DO IS:

I try to do them all

6. MY GO-TO OUTFIT IS:

Jeans and a tee

7. SOMEDAY I WANT TO: What's #1 on your Bucket List

Go to Scotland

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