110k youtube subscribers can’t be wrong! Digital Marketing Expert, Content Creator, 6-figure entrepreneur
Jessica started her business out of a desperate need to quit her miserable corporate job and stay-at-home with her first baby. What started in 2010 as a web and graphic design company, quickly morphed into an online empire that includes a YouTube channel with 110k+ subscribers, and an iTunes top 100 podcast.
Over the past 10 years, she’s taught thousands of entrepreneurs how to start, build, and a grow the business of their dreams, spoke on hundreds of stages, and has even been on TV a time or two!
I found her on Youtube one day when I was “Self Educating”.
Her personality made me feel like my best friend was showing me the ropes with everything that had to do with instagram! We just know you’re gonna love her too!
- How do you Describe what you do?
I equip entrepreneurs with the tools, both strategically and mentally, to SHOW UP in their business and for their customers so they can grow their brand organically by creating courses and programs to help them go from "nobody is seeing me" to "OMG, they love me!."
- How long have you been at it?
Technically, I've been in business for over 10 years. I started a graphic and web design company when my oldest son was born in 2010 and I made my exit from corporate. In late 2015 and early 2016, I transitioned from web designer to infopreneur, so in the current state, I've been at it for over 5 years.
- What has been your favorite project and why?
Oh wow, what a good question! I'd say my favorite thing I've ever worked on is building my YouTube channel. I know it sounds cheesy but I LOVE teaching and I love video (and think everyone should be using it, ha) so with every video I try and do different and "better" and provide great value, that's my favorite.
- If you could go back, what would be something you’d change from when starting out? Or what advice would you give your younger self?
This is an easy one for me to answer; if I could go back, I'd smack myself upside the head and tell me to stop treating my business like a hobby and start treating it like a business, ASAP! Changing my mindset around my business and actually treating it like a business and not just something that made me a little money here and there was THE thing that catapulted me and my business into success.
- What were the hardest aspects of starting your own business & how did you overcome them?
I think the hardest part for ANYONE starting a business, including me, is the fact that no one knows who you are and you have to dig your heels in and walk uphill both ways to find clients, customers, or students. This was especially hard for me in the beginning because I was trying to find clients and grow my business by only focusing on my local market and I live in a County that has more cows than people, so, you can imagine how that turned out, ha! When I started SHOWING UP - being active in Facebook groups, doing video content, being on podcasts, speaking, etc - that's when this wasn't a problem anymore.
- Where do you find support for your dream and how do you keep your creativity alive?
Seeing other people "like me" has ALWAYS motivated me so I continually surround myself with stories from other entrepreneurs by listening to podcasts, watching YouTube, connecting on Clubhouse and Instagram, and reading personal and business development books. Creativity, for me, comes when I give my brain space. I pencil in a lot of "thinking time" like walks by myself in the warm months and long baths by myself year-round so that I give myself time to talk to myself and work through things and this is also usually when creativity strikes!
- What is your favorite part of being a female entrepreneur?
Everything? Ha! Ok, ok, really though - being able to live the life I want to live on the schedule I want to live while also building a better life for my entire family is gold. Like, if I wanna make $20,000 one day on a webinar and take my kids to the trampoline park the next day, I can, and that is powerful and empowering beyond belief.
- What is one office must have? A program or tool that just makes life better?
ClickUp, hands down. My brain is a scattered mess with a squirrel running lose and I have had to teach and FORCE myself to be organized and I NEED systems to do that so I've always loved some project management systems but, after finding ClickUp a few years ago, I've been in love every since.
- What advice do you have for women who are still struggling to find their style/niche?
JUST PICK SOMETHING AND GO. We can get SO stuck in analysis paralysis and I can promise you that the business you have today won't be the business you have next year so don't make it that heavy. If you're ready to do something, pick ONE thing and do it and worry about how it evolves as you go.
- On your path to your current business, did you ever come across a moment where you doubted yourself? Sometimes we hit a bump in the road and we lose all faith in ourselves and our ability to create. What would you tell someone who may be in this spot right now?
Absolutely and I STILL do 10 years and many "successful" moments later, it's absolutely natural and normal and something that everyone goes through regardless of the phase of business they're in. My best advice is to have goals in place that you're constantly working towards so that you don't take your foot off the gas in those moments while also giving yourself space to talk it out and work through it. Get yourself a biz bestie and talk it out because we're our own worst critic and I guarantee nothing is as bad as it seems.
- Have you read any books or listened to any podcasts you feel are beneficial to the female entrepreneurs that you want to share?
Oh yes, I probably have too many to even list, I'm an audio and personal development junkie! I mean, my podcast, the Hey Jessica podcast is kinda amazing in the strategy and minset department, so, I'd start there, ha! In all honesty, I recently did an Instagram reel (actually it was a 2-part reel) about the books that have changed my life or business and a few that made the list were: Building a Story Brand by Donald Miller, The Big Leap by Gay Hendricks, and You are a Badass at Making Money by Jen Sincero. As far as podcasts go: Online Marketing Made Easy with Amy Porterfield, The Art of Online Business with Rick Mulready, and Smart Passive Income with Pat Flynn are a few of my go-tos.
- What is your go to tool of your trade that you couldn't live without?
A team or some type of help in the human form in my business! Whether it's been a virtual assistant, a part-time employee, contractors, or a full-time employee, I cannot run and, honestly, don't want to run, my business without other PEOPLE there helping me.
- Who is your biggest supporter?
I feel like I should say my husband, and, while he's absolutely a huge supporter, I am going to go with...ME! I have learned through the years that if I don't believe in myself then nobody else will believe in me and if I can't count on someone else to always be there when I need support, so, me.
1. IF YOU COULD EAT ONE FOOD FOR THE REST OF YOUR LIFE IT WOULD BE: Unfortunately for my ass, Macaroni and Cheese.
2. THE BEST TITLE I HAVE IS:
c. Mom & Wife
d. Lady Boss
e. All of the Above
3. IF YOU COULD MEET ONE PERSON DEAD OR ALIVE IT WOULD BE: Eve, ya know from the Bible, 'cause I've got to know why in the actual world she ate that apple, basically I have a bone to pick!
4. MOST LIKELY TO BINGE WATCH:
a. Reality TV
5. MY DRINK OF CHOICE IS:
7. ON MY DAYS OFF, THE FIRST THING I DO IS:
a. Go to the gym / clean the house
b. Sleep in
c. Bottomless mimosas at brunch
d. Check all social media
e. I try to do them all
7. MY GO-TO OUTFIT IS:
a. Yoga pants and a hoodie
b. Jeans and a tee
c. Anything from H&M
d. A dress & heels
8. SOMEDAY I WANT TO: Get a tattoo (I actually have an appointment for one super soon!)
9. I AM DEATHLY AFRAID OF:
a. Public Speaking
10. I LOVE LISTENING TO:
b. Country Music
d. Gangster Rap
e. Other: all of the above